Monday, 25 July 2016

Royal West Of England Academy and Velopost

Rebecca Clay is Marketing Manager of Royal West of England Academy and is tasked with promoting the four private views a year. Her brief is to produce effective, creative communication but to keep to a strict budget. Previously mailings had been undertaken by a mailing company but the process had recently been brought in house to save money. 

Rebecca says ‘I had managed to save money on fulfilment but still couldn’t reduce postage costs then I met Velopost who said they could take a penny off the price but would also deliver by bicycle which would offset the environmental effects of using a printed invite. We were able to use the service to cover the whole of Bath and Bristol.

What we hadn’t expected was the impact we would  have by delivering our invitations this way. Some recipients even tweeted photos of their invites to say how much they liked receiving them by bike.

Velopost have also designed us our own RWA stamps which is brilliant in terms of reinforcing our branding.

The Arts Council have recently stated that 30% of the industry’s communication relies on traditional print so this is a great way to reduce the carbon footprint.

Given our green credentials as a City this is clearly a perfect delivery solution for any events, entertainment venue or attraction.’

To find out how you could use Velopost to support your business needs, 
either contact us via our web page here:
or phone head office here on this number: 01761410186

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